Marketers, agencies and publishers are under more pressure than ever to deliver better campaign results with less resources. This is significantly changing the way the industry operates.
However, there are still challenges to be overcome: can you trust that you’re buying the inventory you think you are? Will your brand safety be compromised? Will your dynamic creative be delivered as beautifully as your TVC?
Find the answer to these questions and more at next week’sProgrammatic Summit 1st March, ICC Sydney. Check out some of the sessions below.
Building Trust in Programmatic - We’re Not There Yet.
What are marketers, agencies and publishers doing in regards to increasing trust and transparency and what improvements they’re seeing as a result? Hear three perspectives from Ben Shepherd, Director, PWC, Margie Reid, Managing Director, Thinkerbell and Clare Smith, Director, Digital and Customer Marketing, Village Roadshow.
“OK Google, Tell Me About Your Wins, Hopes and Fails with Programmatic”, The Inside Story on Google Marketing
Learn the inside story on Google's marketing of the Google Home from Julie Donnan, Head of Hardware Marketing AUNZ, Rhys Williams, Director of Media Platforms, Google and Anna Stoyanova, VP, Head of Product, ANZ, Essence.
Learn about Velocity's most successful campaign ever
The Velocity Frequent Flyer Billion Point Giveaway leveraged programmatic buying to target and engage different audience cohorts defined through data analytics. Over 300 versions of creative were developed and delivered specific to segment traits contributing to the most successful campaign in the company’s history. Find out more from Jonathan Steel, Head of Digital, Velocity Frequent Flyer and Calvin Cain, Head of Experience – Media, CHE Proximity.
